if you look at outside money romney's campaign is out spending obama. nbc looked at data from the ad buying firm. they have seen the most spending in ohio, florida, colorado, even wisconsin which was barely a blip on the ad spending radar until paul ryan was chosen as the vp pick. >> kids or recent college grads who could use that money deeper in debt. >> this is thanks to rising tuition and a tough job market. college seniors graduated with an average of 26,500 dollars. it is up 5 percent from the year before and the heist level of debt in the history. students that went to school in the northeast and midwest carried the most debt. since the survey is voluntary it's entirely possible actual debt is even higher because the for profit schools have more. >> it doesn't help to pay back the minute either. >> stay at home moms couldn't get a credit card on their own unless they were on the card with their husbands. >> it is difficult because the 2009 car act for stay at home moms who didn't work because they didn't have an income to report. there is a propos